Synthetic hair and human hair each have special needs in order to maintain their look and feel. There is no need to cleanse daily, but if you wear your wig a lot it is most likely you would want to ash it once every three weeks. If worn less once a month. You will know when it needs a wash. The wig changes its look by color and texture. When your wig needs a wash that is when I step in to help you maintain your wig and teach you how to take care of it.